Roger now consults with clients from Germany, the UK & USA. He has capitalized on experience gained on four continents over three decades to guide manufacturers and dealers to creative solutions for problems that leave a choice of change or wither.

Roger leavens this work by acting as a mentor for England’s Art Council’s Arts & Business unit. This UK Government arm aspires to be the world's most successful and widespread creative network. It runs a series of highly reputed professional development programs which promote the exchange and development of skills between the business and arts communities to which Roger brings his unique blend of humor, leadership and moderating.

When Ford purchased Land Rover from BMW in 2000 he was entrusted by both sides to represent Sales and Marketing during the due diligence process.

In the 1980’s Roger led a review of Land Rover’s markets and recommended a new sales direction which resulted in Land Rover shifting the centre-of-gravity of its business away from the third world to developed markets. He then led research into the USA market and determined the 1986 entry strategy for Range Rover. It was here that he first met Charlie Hughes who invited him to head marketing in the nascent Range Rover of North America. Later he went on to set-up Land Rover operations in Canada, Mexico and in 1998 Brazil. This involved establishing a factory for Defender.

Roger began his career with David Brown Corporation which at that time owned Aston Martin where he began his long love affair with automobiles – as a 20 year-old road-testing DB6’s what else was to be expected?

Roger holds a Master's Degree in Engineering Production from Birmingham University, England and a BSc from Aston University, England.