That Jack, is a long time auto industry professional having several managerial, analytical and consulting assignments for over 20 years, primarily in product planning and program management.  His credentials include an MBA for the University of Michigan and he is an Adjunct Professor of Marketing at a small university in Ann Arbor. 

As you may have already learned, unlike may blogs, That Jack's contributions to the Brand Rules Soap Box, tries to be both informative and entertaining, drawing on long experience and the values of a broad and wide ranging education.  “I can say what I think, if I can’t say what I know,” says this industry insider.  You will be invited to think as well, as you read these pieces.