 At the lower left hand corner of the triangle is Product. How do owners and third parties such as the trade press rate it? Is it regarded as competent, competitive or best in class? Does it have a clarity of benefits that trumps the competition? Is there a consistent theme throughout the product lineup? Over time, has it carved out a unique or compelling spot in the market? Is it considered to be high quality? Does it garner high praise and loyalty from its owners? Does it generate high customer satisfaction scores? Does it consistently lead in technology? Do we love our product, and is it a source of strength for the brand?
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The Brand Triangle
