In the center of the triangle is a company’s Culture, and it is essential to your success. We define culture as “who we are and how we do things.” In terms of the Brand Triangle our interest lies with how culture affects a person’s view of the brand. We believe that culture is the glue that holds brands together. Haven’t you had experiences where you’ve been totally won over by the people representing a brand? Sure you have. And you’ve also experienced the opposite.
The Brand Triangle
In the center of the triangle is a company’s Culture, and it is essential to your success. We define culture as “who we are and how we do things.” In terms of the Brand Triangle our interest lies with how culture affects a person’s view of the brand. We believe that culture is the glue that holds brands together. Haven’t you had experiences where you’ve been totally won over by the people representing a brand? Sure you have. And you’ve also experienced the opposite.