Roy is the president and co-founder of CDImage, L.L.C., the web development company behind BrandRules.com and technical consultant to Brand Rules chief Charlie Hughes.

Roy is a computer consultant who specializes in bridging the gap between technology and . . . well . . . his clients' clients. "Technology," he says, "should automate the practice, not the person." To this end he has worked with clients from a variety of industries, including automotive, legal, real estate, defense, media, insurance and software, to make automation serve them and their goals, be it websites, presentations, publications or software.

A lawyer and former U.S. Army judge advocate, Roy also brings his experience in the courtroom as both counsel and consultant providing insight and understanding into what makes our audience tick and how best to get our message across. From visuals that make complex subjects understandable and memorable, to website applications that make it easy for our experts to get their message out, Roy is an integral part of the Brand Rules conspiracy.