Why are so few companies successful at setting themselves apart? Branding is mercilessly discussed and rarely mastered. Everybody’s favorite word is different. Yet being different appears to be the last thing most folks want. How do you go about building an audacious brand?
Do you have the vision to set yourself apart? The will? You can lead the herd, or be content to move with the herd. Leading is a lot more satisfying. How do you move ahead of the herd?
Your want to do great work that utterly dismays your competitors. As if you are flying a plane to a destination you want to get to first. What do you need to pilot a very fast plane?
What is the right conversation to be having in your company right this moment? How much change do you want? Need? Tolerate? Who can guide you on this journey of change?